About Hoffman Auto Group, Proudly Supplying New Lexus, Audi, BMW, Porsche, Lincoln, Toyota, Honda, Nissan, and Ford Models - Serving Bristol, Southington, Naugatuck and Torrington

In 1921, Hoffman Auto Group was founded by Israel Hoffman with the acquisition of a Ford franchise in New Hartford, Connecticut.  After nearly 100 years of business, the Hoffman Auto Group is regarded as one of the most successful family owned businesses in the state.  With locations in four Connecticut towns, East Hartford, West Simsbury, Watertown and New London, the company is comprised of nine brands: Lexus, Audi, Porsche, BMW, Lincoln, Toyota, Honda, Nissan, and Ford The company boasts numerous accolades; Hartford Magazine's "Best of Hartford" for thirteen consecutive years, Elite of Lexus recipient, Porsche Premier dealer, Hartford Business Journal's Best of Business Award, Audi Elite Magna and Magna Society honoree, Toyota and Honda President's Award recipients.

Employing close to 600 employees, Hoffman has two of the largest aluminum certified collision centers in Connecticut.  In addition to its sales, service, parts and collision center departments, Hoffman launched the Hoffman Insurance Agency of Connecticut in 2017. Not only can you find the vehicle of your dreams, you can also insure it at the same time! Our insurance company is powered by Allstate and we can help you will all your insurance needs, not only automotive!


About BMW of Watertown

Whether seeking the affordability of a pre-owned vehicle, or the immaculate nature of a new one, BMW of Watertown's selection of sought-after BMW models ensures a variety of driving styles, budget restrictions, and preferences are satisfied within our vast inventory.

Extensive New BMW and Pre-Owned Vehicle Inventory

Boasting a variety of both new BMW models, pre-owned cars and SUVs, and certified pre-owned BMW models, drivers seeking the timeless style, exhilarating performance and luxurious comfort of a BMW model consistently find their desires met within our inventory. With attentive sales staff assisting residents of Torrington in navigating our vast selection of formidable candidates for your next vehicle, BMW of Watertown strives to surpass expectations with strict adherence to budget restrictions and model preferences whenever possible.

BMW Service and Parts Centers

Having selected your preferred BMW model, BMW of Watertown continually assists drivers in remaining satisfied with their model throughout its lifetime with expertly-administered routine maintenance and repairs. Utilizing the latest in industry technology, and boasting extensive experience repairing and maintaining BMW models, our team of BMW service specialists ensure you remain confidently on the road throughout your BMW ownership. Should you require either modification or a part replacement, the team of BMW parts specialists assist Southington drivers in selecting the ideal component to fit their vehicle - avoiding the shoddy quality of aftermarket parts with the usage of genuine BMW parts and accessories, which both upholds the mechanical fortitude of your vehicle, and its value.

Affordable Auto Financing Solutions

Assisting drivers in getting behind the wheel of their preferred model with adherence to their financial constraints, the team of BMW financing experts tirelessly work to ensure drivers receive a custom-tailored loan, lease or financing solution specifically suited to their budget. Don't let the looming prospect of vehicle financing deter you from getting behind the wheel of your preferred BMW model - let BMW of Watertown's expert financing team assist you throughout your next vehicle purchasing process!

BMW of Watertown: Discover Your Next BMW

Committed to the utmost satisfaction of drivers from Watertown, CT to Torrington, Bristol and beyond, BMW of Watertown strives to exceed expectations in every interaction. Whether seeking an affordable auto financing solution, repair or part to uphold your vehicle's performance, or in selecting the ideal new, pre-owned, or certified pre-owned BMW to suit your lifestyle and driving preferences, our exemplary staff provides the service Naugatuck and Southington drivers deserve. Stop by our dealership to speak with a sales professional regarding your next vehicle purchase, or give us a call at your earliest convenience to schedule a test drive of your preferred BMW model!


BMW of Watertown

699 Straits Tpke
Directions Watertown, CT 06795

  • Sales: 860-274-7515
  • Service: (860) 274-7515
  • Parts: (860) 274-5471

Showroom Hours

  • Monday Open Digitally
  • Tuesday Open Digitally
  • Wednesday Open Digitally
  • Thursday Open Digitally
  • Friday Open Digitally
  • Saturday Open Digitally
  • Sunday Closed
  1. BMW of Watertown

    699 Straits Tpke
    Watertown, CT 06795

    • Sales: 860-274-7515
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Dealership Contact Info:

BMW of Watertown 
699 Straits Tpke
WatertownCT 06795
Dealership: Directions

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