Welcome To BMW of Watertown 

It takes more than just one happy Watertown customer to earn the trust of drivers throughout Bristol, Southington, Naugatuck and Torrington. It takes a dynamic team just like the one at BMW of Watertown. At BMW of Watertown, we're dedicated to earning your business again and again. The first time you walk through our doors could be to browse our selection of new BMW vehicles. Perhaps you're interested in a used or certified pre-owned vehicle. Whatever it may be, BMW of Watertown has you covered. 

Committed to the utmost satisfaction of drivers from Watertown, CT to Torrington, Bristol and beyond, BMW of Watertown strives to exceed expectations in every interaction. Whether seeking an affordable auto financing solution, repair or part to uphold your vehicle's performance, or in selecting the ideal new, pre-owned, or certified pre-owned BMW to suit your lifestyle and driving preferences, our exemplary staff provides the service Naugatuck and Southington drivers deserve. For more information about our full range of services stop into our showroom at 699 Straits Tpke Watertown, Connecticut and we'd be happy to assist you with all of your automotive needs. 


New, Certified, and Pre-Owned BMW Vehicles

When shopping at BMW of Watertown, our team of professionals will be sure to understand your expectations and show you the best vehicle available. Our BMW dealership has a variety of new 2020 BMW models, including the BMW 3 SeriesBMW 5 SeriesBMW X3BMW X5BMW X7, and more. Additionally, BMW of Watertown has an equally vast range of high-quality, Hoffman-approved used cars.

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BMW Lease and Finance Offers

BMW of Watertown is dedicated to working with our customers to offer affordable prices on all of our vehicles. BMW financing  makes the car buying experience easy. Shopping for a new BMW vehicle? View our available lease and finance offers. With these auto loan and car lease options, shoppers feel at ease, worry-free, and extra satisfied with their purchase.

BMW Lease Specials

BMW Service and Parts

BMW of Watertown isn't only a place for those in the market for a new BMW car. We're also the go-to spot for those already behind the wheel. Customers find our BMW Service and Auto Repair Center, also located in Watertown, Connecticut, both convenient and competent. It doesn't stop there-- BMW of Watertown also hosts an array of services to personalize or enhance your BMW driving experience. Just ask our onsite auto parts and accessories department what we mean.

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About Hoffman Auto Group

In 1921, Hoffman Auto Group was founded by Israel Hoffman with the acquisition of a Ford franchise in New Hartford, Connecticut.  After nearly 100 years of business, the Hoffman Auto Group is regarded as one of the most successful family owned businesses in the state.  With locations in four Connecticut towns, East Hartford, West Simsbury, Watertown and New London, the company is comprised of nine brands: Lexus, Audi, Porsche, BMW, Lincoln, Toyota, Honda, Nissan, and Ford. The company boasts numerous accolades; Hartford Magazine's "Best of Hartford" for fourteen consecutive years, Elite of Lexus recipient, Porsche Premier dealer, Hartford Business Journal's Best of Business Award, Audi Elite Magna and Magna Society honoree, Toyota and Honda President's Award recipients.

Employing close to 600 employees, Hoffman has two of the largest aluminum certified collision centers in Connecticut.  In addition to its sales, service, parts and collision center departments, Hoffman launched the Hoffman Insurance Agency of Connecticut in 2017. Not only can you find the vehicle of your dreams, you can also insure it at the same time! Our insurance company is powered by Allstate and we can help you will all your insurance needs, not only automotive!


BMW of Watertown

699 Straits Tpke
Directions Watertown, CT 06795

  • Sales: 860-274-7515
  • Service: 860-274-7515
  • Parts: 860-274-7515

Showroom Hours

  • Monday 8:30 am - 7:00 pm
  • Tuesday 8:30 am - 7:00 pm
  • Wednesday 8:30 am - 7:00 pm
  • Thursday 8:30 am - 7:00 pm
  • Friday 8:30 am - 5:00 pm
  • Saturday 8:30 am - 5:00 pm
  • Sunday Closed
  1. BMW of Watertown

    699 Straits Tpke
    Watertown, CT 06795

    • Sales: 860-274-7515
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BMW of Watertown 
699 Straits Tpke
WatertownCT 06795
Dealership: Directions